Owning a SaaS #fail

What happens when a SaaS outage strikes? When Marketo were unlucky enough to have an outage earlier this week, it got me thinking about how SaaS outages are handled. It’s not a case of if, but when – even the best SaaS companies experience them. Take a moment and imagine that your SaaS (/ Paas/ […]

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Ditch the d-word (disruption)

A marketer’s perspective on why disruption has had its day I’ll fess up: in my career I’ve talked about “disruption” a fair few times (and sometimes it was even my choice of word). Recently I got tweeting on the subject of with my mate Gary Williams. He’s an IT expert who’s fed up with jargon, […]

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