Ditch the d-word (disruption)

A marketer’s perspective on why disruption has had its day I’ll fess up: in my career I’ve talked about “disruption” a fair few times (and sometimes it was even my choice of word). Recently I got tweeting on the subject of with my mate Gary Williams. He’s an IT expert who’s fed up with jargon, […]

Read more

© Laura Lilienthal, 2021. All rights reserved.