Slaying the summer slowdown

5 tips for marketers to turn the summer slowdown into a productive period (without sacrificing your holiday plans) Just because it’s summer doesn’t mean that productivity has to drop off into the abyss. In fact, if you plan ahead, you and your team can be just as productive during summer as any other time during […]

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Owning a SaaS #fail

What happens when a SaaS outage strikes? When Marketo were unlucky enough to have an outage earlier this week, it got me thinking about how SaaS outages are handled. It’s not a case of if, but when – even the best SaaS companies experience them. Take a moment and imagine that your SaaS (/ Paas/ […]

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Ditch the d-word (disruption)

A marketer’s perspective on why disruption has had its day I’ll fess up: in my career I’ve talked about “disruption” a fair few times (and sometimes it was even my choice of word). Recently I got tweeting on the subject of with my mate Gary Williams. He’s an IT expert who’s fed up with jargon, […]

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